Welsh Green Dragon


TV recycling campaign is launched by catherinegraham4
An advert using children should see Wales achieve recycling targets. Waste Awareness Wales aims to meet an ambitious new target of 70% recycling for all household waste by 2025

An effective bilingual advertising campaign, created by Golley Slater, has been launched by Waste Awareness Wales in order to meet an ambitious new target of 70% recycling for all household waste by 2025.

Owain Griffiths, head of Waste Awareness Wales, said: “There is a lot more work to be done to reduce the effects of climate change. While 98% of Welsh households receive a recycling collection, only 50% of householders currently take part and this is simply not enough.”

Failing to recycle will soon start to cost us all money. There is a need to meet strict European targets and failing these will result in the taxpayer having to pay more.

Waste Awareness Wales are using children in this television advert, currently being run across ITV1 Wales and S4C, to combat our ‘throw away’ society.

Waste Awareness Wales launched this TV advert on November 16 to promote basic recycling tasks.
The advert features small children who are trying to perform the basic tasks of recycling newspapers, cans, plastic and food waste but they are unable to do so without adult help. The TV campaign will run until January across ITV1 Wales and S4C and will be supported by radio. The second phase of the advert will run February until the end of March.The Welsh Assembly Government has funded Waste Awareness Wales since 2002 to provide official information to the public about managing materials and resources more sustainably, and reducing waste.

Waste Awareness Wales has a number of partners and can be found on Twitter. There are many ways to recycle in the home as well as at school, at work and in the garden

Friends of the Earth offer some great tips for recycling.

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